General Assembly 2021



Trustworthy spices


Welcome to the website of the ESA General Assembly 2021.

ESA and the hosting country Sweden invite all ESA members to the General Assembly 2021 taking place in Malmö from November 21st until November 23rd, 2021.

Welcome to a program full of inspiration, great guest speakers and plenty of time for networking. The ESA GA is this year having Trustworthy Spices as the theme.

Let us meet in Malmö for a couple of interesting and interactive days. Together we challenge the spice industry as well as ESA in getting trustworthy and authentic spices.

ESA Malmö 2021

Trustworthy spices



We have chosen Malmö for ESA GA 2021, as this is the town being part of the biggest business region in Scandinavia. Downtown Malmö, the Malmö Live conference center is situated. The place will be easy accessible for most of us. 

General information

Malmö, Sweden

All roads in the gorgeous southern province of Skåne lead to Malmö, Sweden. The perfect blend of old-world charm and ultra-modern cosmopolitan vibes, this seaside city offers something for everyone.

Malmö – in the far south of Sweden, just across the Öresund strait from Copenhagen in Denmark – is the third largest city in the country after Stockholm and Gothenburg. A swirl of diversity, a mishmash of old and new, Malmö is one of the most eclectic cities in Scandinavia. Spiraling skyscrapers loom above bustling centuries-old squares, and unassuming brick facades house a treasure of modern artistic creations. This incredible city will capture your heart and leave you wanting more.

A stunning Old Town filled with old-world charm

Walking along the cobblestone streets of Old Town (Gamla Staden), you’ll get a taste of life in years gone by. That is, until you stumble upon one of the many funky galleries, trendy boutiques or stylish cafés that line the narrow streets.



BY CAR to central Malmö

Venue Hotel Clarion Hotel & Congress Malmö Live has a parking garage under the hotel.
Entrance to the garage is from Beringsgatan. This is a short cul-de-sac street, so you cannot miss the garage entrance. Use the elevators from garage up to hotel lobby.
Alternative parking close by, parking houses:
P-huset Godsmagasinet Citadellsvägen 5
P-huset Bagers Plats Nordenskiöldsgatan (opposite the hotel entrance)

Take the train to Malmö Central Station. It is five-minute walk to hotel. See map below.

Best way by air to Malmö is to fly to Kastrup Copenhagen Airport (CPH) in Denmark. Kastrup airport is the biggest airport in Scandinavia with good connections around the world. Copenhagen, Denmark and Malmö, Sweden are twin cities separated by the Öresund strait. Since year 2000 there is a 20 km long bridge and tunnel connecting the 2 cities. Malmö and Copenhagen together is the biggest business region in the Nordic countries with around 4 million inhabitants.

Train departing each 15 minutes in peak hours, connects Kastrup airport and Malmö central station. You purchase your train ticket in the airport arrival hall (terminal 3) before taking the elevator down to the trains.
Ticket vending machines for trip to Malmö are marked with: Öresundståg
The trip to Malmö central station takes only 20 minutes.

Finding your way in Malmö

Malmö has an extensive bus network, but the best way to get around is by bicycle. There are 490 km of cycle paths in the city and most places of interest are nestled in the city centre, meaning a quick 5-10 minute bike ride can get you where you need to go. Bikes can be hired from a number of facilities. You can also purchase a 24- or 72-hour subscription to Malmö By Bike, the city’s bike share system.

About Malmö

Founded in the late 1200s, Malmö originally belonged to Denmark, only becoming Swedish in 1658. Today, the city is home to over 316,000 people, a true melting pot of cultures, with residents hailing from over 170 countries.



Participants at the ESA GA 2021 must book hotel rooms by themselves. Please refer to ESA GA 2021 when booking. Venue hotel is 5 minutes’ walk from central station.



The Venue 

Clarion Hotel & Congress Malmö Live

Dag Hammarskjölds Torg 2

21 120 Malmö


Ph. +46 (0)40 20 75 23

Delegates are requested to book the rooms directly with the hotel.

There is no pre booking at fixed price instead all booking is at BAR (best available rate) at the time of booking.

Please book as early as possible.

All room bookings can be cancelled one week before arrival at no cost.

The earlier you book the better the price.

Normally in Sweden breakfast is included in the room rate. So please make sure.



Ph. +45 (0)40207523


The venue hotel has several meeting rooms in different sizes in conjunction with the conference room. Please contact the Venue hotel for booking. We recommend to book as soon as possible since number of rooms are limited.
For booking of meeting rooms, please contact by e-mail or telephone:
Ph +46 (0)40 20 75 32


Dear ESA member due to the pandemic ESA GA 2020 had to be postponed. New final dates are 21-23 November 2021. What is also new is that we are going to hold the meeting both physical as planned in Malmö, Sweden but also parallel we will have a digital meeting. 

Make sure that we will arrange the physical meeting in a safe way. Following all regulations and recommendations that will apply during that time frame.

Sunday November 21st
Welcome dinner19.00
Monday November 22nd
Session 109.00-12.00Fraud in Herbs and Spices
Keynote speaker
Prof. C. Elliot from Queens University of Belfast
Keynote speaker
Mrs. Clare Menezes from McCormick.
Eric Jamin
Panel discussion/Questions
Lunch12-14.00Lunch and time for networking
Session 214.00-17.00The official ESA General Assembly 2021
Gala dinner19.00 – late
Tuesday November 23
Session 309.00-12.00Allergens in Herbs and Spices
Keynote speaker
Mrs. M-C Robert from Nestle
Joerg Lickfett
Steve Clemenson
Panel discussion/Questions
Lunch12.00-14.00Lunch and time for networking
Session 414.00-17.00SSI presentation
Alfons van Gulick
14.00-17.00Crop reports
GarlicEuropean Spice Services
Cassia / CinnamonOlam

This is a preliminary program and changes may apply when we are coming closer to the event.


Moderator & speakers


Christer Karlsson, MSc Chemical Engineering.  Current Chairman of the Technical Committee of the Flavour- and Spice Association in Sweden. Retired from Culinar during 2019 after more than 30 years’ work in food industry.



Marie-Claude Robert, PhD in Chemistry – EPFL Switzerland, joined Nestlé in 1997. She is currently the Corporate R&D Expert for Allergen management in the institute of Food Safety & Analytical Science at Nestlé Research in Lausanne. She acts as Subject Matter Expert for Food Allergen Management and is in charge of providing scientific guidance and training on food allergen management and food allergen labelling within the Group.She worked previously in the field of method validation in allergen detection.


Christopher Elliott, is currently Professor of Food Safety and founder of the Institute for Global Food Security at Queen’s University Belfast. He served as Pro Vice Chancellor responsible for the Medical and Life Sciences Faculty between 2015 and 2018.  He has published more than 400 peer review articles, many of them relating to the detection and control of agriculture, food and environmental related contaminants. His main research interests are in the development of innovative techniques to provide early warning of threats across complex food supply systems. Protecting the integrity of the food supply chain from fraud is also a key research topic and Chris led the independent review of Britain’s food system following the 2013 horsemeat scandal. He currently co-ordinates a large Horizon2020 flagship project involving 16 European and 17 Chinese partners on food safety and also  co-ordinates a European Institute of Innovation and Technology flagship research project. He is currently leading a multi-partner bid to establish a centre of excellence in food integrity.  Over the years, Chris has developed a high-level network of collaborators across Europe, the United States, the Middle East and Asia. He is a visiting Professor at the China Agriculture University in Beijing, the Chinese Academy of Sciences and a Guest Professor at the University of Natural Resources and Life Sciences, Vienna. He is a recipient of a Winston Churchill Fellowship and is an elected Fellow of the Royal Society of Chemistry, Royal Society of Biology. Chris has received numerous prizes and awards for his work. In 2017 he was awarded the Royal Society of Chemistry Theophilus Redwood Prize and was also awarded an OBE by Her Majesty Queen Elizabeth II.


Clare Menezes, is Director Global Food Integrity for the Global Quality & Food Safety Center of Excellence, in this role one of her key areas of focus is herbs and spice integrity and specifically supply chain vulnerability management, as part of the McCormick global authenticity programme.  As part of her leadership accountability she is responsible for directing Global Centers of Analytical Science and consequently heads McCormick’s activity investigating Emerging Technologies for the detection and verification of product integrity challenges. Ms. Menezes has worked in the herb and spice Industry for more than 20 years holding a number of technical roles including microbiology, food safety, quality assurance, supplier quality and regulatory responsibilities. Ms. Menezes joined McCormick in 1998 and was appointed to her current position of Director Global Integrity for the Global Quality & Food Safety Center of Excellence in 2018. Prior to joining McCormick, Ms. Menezes was a Public Analyst with Severn Trent Water and Company Microbiologist at Tate and Lyle Sugars (UK).Ms. Menezes has a BSc degree in Microbiology, biochemistry and physiology from the University Of Reading (UK) and is a Registered Food Safety Principle (RFoodSP) and recognized Fellow of the Institute of Food Science and Technology


Joerg Lickfett, after an agricultural education, he studied agricultural sciences with a focus on business administration, followed by a 2nd state examination at the Lower Saxony Chamber of Agriculture. Then postgraduate studies in industrial engineering with a focus on development economics. Various positions in the international animal feed industry. Since 2000, he has been involved in 8 company foundations and has entered the analysis business, where he is continuously involved in questions and projects in the field of food fraud. Since 2012 sales manager at Eurofins Dr. Specht, since 2014 at Eurofins Food Testing Germany as strategic account manager responsible for international projects outside Europe with focus on tea, spices and edible oils. Lecturing, consulting and sales experience in more than 40 countries with a focus on Middle East and Asia. Since beginning of 2020, he is in addition Head of Sales of Eurofins Global Control, a Eurofins unit offering international inspections, audits and sampling since 01 January 2020.


Eric Jamin, has been working for Eurofins Scientific in Nantes since 1995.
After an initial PhD research work on stable isotope analysis of fruit and tobacco, he has been involved in quality assurance, client support and Research & Development in food analytical chemistry. He has taken part in more than 45 scientific papers so far. He is currently head of the Authenticity Competence Centre of Eurofins Scientific Laboratories, based in Nantes (France). His team involves ca 60 staff members, with expert skills in Stable isotopes, Nuclear Magnetic Resonance, Mass Spectrometry, wet chemistry and chromatography analyses of beverages and other food products tested for authenticity.



Please note that participation in the ESA General Assembly is only permitted for members of ESA or members of National Spice Associations that are members or partners with ESA.

Spouse employed in the company shall pay full membership fee and make a separate registration.

The deadline for registration is October 1st, 2021. For later on possible registration, please contact the organizing committee, contact person Mr. Anders Mattsson - 

ESA GA 2021 feesNon Swedish Swedish Company/Delegate
Incl 25% VAT
Physical delegate registration and payment before August 15th700 EUR 875 EUR
Physical delegate registration and payment after August 15th800 EUR1000 EUR
Digital delegate registration and payment before August 15th275 EUR343,75 EUR
Digital delegate registration and payment after August 15th325 EUR406,25 EUR
Spouse300 EUR375 EUR

New member applying for membership 2021 – costs same as for full paying member of ESA.

For new membership, please contact Mr. Han Herweijer, chairman of ESA Marketing Group, with an e-mail to

Bank details

Payment to: AKIS Service AB

Organisation number: SE559241005301

Bank name: Handelsbanken  

Bank address: Östermalmstorg 1, SE-114 42 Stockholm 

EUR Account: 53350499

IBAN: SE67 6000 0000 0000 5335 0499


Registration process

Please fill in registration form and make payment of total fee. Organizing committee will confirm your booking by sending a commercial invoice to your given email address. 

Click here to Register

When you register for the ESA-GA event, we collect the data you submit, please see our privacy policy for details on how we handle this data.
By registering, you accept the terms of our privacy policy and disclaimer.



ESA GA 2021 is looking for sponsors. We would appreciate your support!

Please contact Branka Veljovic before October 1, 2021, by e-mail or mobile phone
Mobile +46 70 660 42 87

Cost:        EUR 2.500


  • Your logo appearing on the screens during ESA GA break-times.
  • Possible to add a small gift, brochure included in the registration pack, which cannot be heavier than 100-200 gm.
  • Your logo and company info appearing as well in the ESA GA APP


Launching soon ESA - GA App

Access the most updated information about the event through your phone itself.

  • Program Schedule with latest updates.
  • Download all PPTs.
  • Delegate List for Networking.
  • And many more